If you’re ready to take your beauty industry career or beauty salon to the next level, you’ll need to look for an academy or a coach. But with so many options out there, how do you choose the right one? 

In this comprehensive guide, we’ll walk you through everything you need to know when choosing the best academy, consultants, and trainers.

Here are a few things to look for:

1. Proof that they’re leading the industry.

We’re assuming that you want to learn from the best and not pick up any bad habits, right! You’ll know if someone’s leading the industry if they have testimonials from other industry experts, or if you ask around people will say good things about them. Check if they have awards, how long they have been in the industry, and who they’ve learnt from. Everyone learns from someone else and it’s important that they learn from multiple people.

Here is a list of people we’ve learnt from:

  • Lash Joy
  • Brow Bible
  • Elleebana
  • Lashtique
  • Lashes By Shan
  • Leadership HQ
  • The Zing Project
  • Business Chicks
  • Jack Delosa – The Entourage
  • Tony Robbins
  • Brene Brown
  • Dale Carnegie

2. Do they put their students first?

You can tell even from a brands home page if it’s ‘all about them’ or if it’s ‘about you’. Make sure you check out their reviews. You could even ask for a past students email address to ask them for feedback. I would be really concerned if they didn’t want to do this, for your peace of mind.

3. Do they genuinely care about your business?

Make a couple of phones calls and email them. Are they excited to support you and grateful for your business? We weren’t awarded Australia’s Best in Customer Care by chance – YOU come first, from the very start.

Bobbie Charles takes home two beauty industry awards

4. Do they have quality facilities?

The facilities matter for both in-person training and online training. You want to learn from someone that has the highest of standards when it comes to presentation. The quality of filming is so important when studying beauty online, as that will really determine how confident you are when you complete the training. Ask for a preview of the online training!

5. What does the brand stand for?

Can you get a feel for the energy and values of the brand? Does it align with who you are as a person? If you’re a heart and soul person, you really want to find a tribe that will give you ‘heart and soul’ as well as incredible education.

Whether you’re planning on stepping into our Brisbane academy in person or signing up online, you’ll quickly see that we have the highest standard of products and resources, that we have a loving and nurturing culture, and our educators have great energy (talk about good vibrations). We pride ourselves in providing incredible education that really lifts the standard of the beauty industry.

These are our brand values at Bobbie Charles Academy:

  • We keep things simple
  • We overdeliver every time
  • We have fun while we teach
  • We aren’t afraid of making mistakes
  • We are experts with a student’s mindset
  • We are committed to constant improvement
  • We are supportive of everyone in the industry
  • We are dedicated to empowering our students

6. What do they offer in support and inclusion in the course investment price?

This is key to investigate as not all courses are created equal. Do they book your models for you? Are they invested in your success just as much as you are? This decision shouldn’t be taken lightly as it’s the key to the right career pathway for you.

Ensure you properly consider all your options to find the best learning environment. Get in contact with our team to get all your questions answered.